20140316

DEV GOT ITS GUM

We are thrilled to announce that next month will see the unveiling of our very own ESTABLISHMENT OPEN TO THE PUBLIC.
And one hell of an Establishment too, my dear friends. In fear of divulging too much, I will just cryptically say that, on April 4, DEV will be able to claim to run the smallest and most boisterous non-profit exhibition space in Brussels.
To go along with this new space, several side-projects -although side-experimentations would be a more fitting term- are currently under development. Those experimentations might entail the jamming of your Ki energy or might be really about the way you behave on a couch.
They might even try to reach for your jaws.

Let me introduce you to DEV's new brand of Organic Bubble Gums.
Or should I say: Organic Bubble Gums in Progress (emphasis on progress).
This essentially means we are cooking homemade chewing-gum in our tiny kitchen with the help of five stars recipes found on the internet. Hopefully, those bubble gums will be tasty and chewy. And you will find them wrapped up in an edgy packaging printed with bright and hilarious jokes.
Our ambition is to serve them at every future exhibition opening. Why? We didn't really think that far. But, hey, you know what? Everyone in the Artworld has a Relational Aesthetics Trauma to deal with, and making and sharing bubble gums could be as good as ways as any to do so.

We want to stick with you.
We want to get stuck,
between you aforementioned jaws,
under your shoes,
under your favorite chair.




DEV GOT ITS GUM, Chapter 1: NOT THERE YET.

About three weeks ago, we decide it was time to roll up our sleeves, chase some oddly comestible ingredients and mix them in a giant bowl. In fact, the sleazy alien figures you can see right below on the pictures are not props form some gory science-fiction movie franchise (as suggested by a very very nasty person) but, evidently, our first attempt at cooking bubble gums.
To be completely honest, this attempt yielded… mixed results. You should be aware that one of the components required for the gum preparation is also useful if you are looking for a stain-remover, a natural laxative or a quick way to build a bomb. Futhermore, using industrial cupcake topping to coat the gum is possibly the worst idea to come up with. It melts when it's hot. It melts when it's cold. Basically, it melts in any situation - and always in an utterly disgusting fashion - before remaining permanently glued to your dish, your pocket or your cat.
And last but not least, never - mark my words - NEVER use red colorant in a gum recipe made from gluten powder. Unless you want your chewing-gums to look precisely like your gums. Or any other mucous membrane for that matter.

As for the taste… well, as it was nicely put by one of our valiant tester:

"It is truly enjoyable the five first seconds."

(and I guess we can call it a mot de la fin)








Aucun commentaire:

Enregistrer un commentaire